by Darryl David | Aug 4, 2013 | Ice Cream Consulting
During an initial intake sessions, I ask my clients this question: In what category does your frozen dessert fall? When I say category, I’m not talking about whether your product is dairy or non-dairy, low-fat or fat-free. When you manufacture a private label...
by Darryl David | Jul 25, 2013 | Ice Cream Consulting
I recently had the pleasure of interviewing a subject matter expert from PrintMyCup.com. Our expert was kind enough to talk to us about using unique food service packaging to help brand your company and make an impact on visitors. Here is what PrintMyCup had to say...
by Darryl David | Jul 8, 2013 | Ice Cream Consulting
Be wary of making certain claims on your private label product, the consumer may be cautious if not confused. Over the years we have seen a progression of labels suggesting the products are “better than before.” In some cases that may be true and in others, not so...
by Darryl David | Jul 6, 2013 | Ice Cream Consulting
If you thought Baskin-Robbins created the first frozen treat… well, you would be wrong. In fact, the first frosty delight can be traced back to second century B.C, China. While people weren’t lining up to order a banana split or chocolate shake, they were...
by Darryl David | Jun 30, 2013 | Ice Cream Consulting
Did you know the FDA has categories to identify the fat content of an ice cream or dairy product? The marketing department may try to be creative to lure you into purchasing a product, but it’s your prerogative to know “what’s really under the...
