If you are looking to introduce a new product, but not interested in manufacturing it yourself and prefer using the services of a independent Co-Pack manufacturer, then here are a few true – false assumptions you should know prior to signing on with a...
In a word, yes. No matter if you are opening a restaurant, ice cream or gelato shop or manufacturing facility, you will be frequently inspected by some division of the local, state or federal health inspector. While working with clients the topic of “health...
Deciding on a product name can more involved than you might anticipate. Think of the name as your product’s “elevator speech.” It should be able to convey to a complete stranger what you are selling. When it comes to a consumable product, displayed on a shelf...
I regularly meet with individuals who have a great product idea. They have amazing drive, spectacular vision, a good biz plan, marketing strategy, name and sometimes even a “tag,” but frustrated because they don’t have the money to get it started...
Over the last 30 years or so individuals have been creative in inventing ways to get the ice cream consumer’s attention and in the door. It started with Super Premium ice cream, then came Mix-In, then LF yogurt, then back to gourmet boutique ice cream and now...
