Small Business Plan 101

Starting a business with an “idea” but no “business plan” is like deciding to commercially manufacture ice cream with a home recipe rather than a proven formula — it may sound good in theory, but executing might prove to be more difficult than you thought. A lot of...

Determining Your Ice Cream Category

During an initial intake sessions, I ask my clients this question: In what category does your frozen dessert fall? When I say category, I’m not talking about whether your product is dairy or non-dairy, low-fat or fat-free. When you manufacture a private label...

The History of Ice Cream

If you thought Baskin-Robbins created the first frozen treat… well, you would be wrong. In fact, the first frosty delight can be traced back to second century B.C, China. While people weren’t lining up to order a banana split or chocolate shake, they were...