There was a recent article in Dairy Foods magazine, written by Kimberly Decker regarding consumers demanding to simplify food labels and what the industry calls “Clean Labeling”. Many large manufacturers have stretched the boundaries on the meaning of a word like All Natural or nutritional declarations showing 4 per container as opposed to one serving. Proposed new label laws will force manufacturers to clearly disclose the contents of products. It’s a good thing for the consumer.
Here is a snippet of the article.
You probably thought that as 2015 drew to a close, you could look back and say, “Clean labeling: I remember back when that was a thing.” Silly you.
Well, it still is a “thing,” and so much of one that for the third year running, it’s the thing — the main theme — driving development in and applications for new ingredient technologies. As Donna Klockeman, senior principal food scientist for TIC Gums, White Marsh, Md., put it, “The ‘clean’ and ‘simple’ trends that began in other food and beverage categories are expanding across the industry, and more customers across the dairy sector are interested in moving toward a clean or simple ingredient system.”
Indeed, researchers at Innova Market Insights found that more than 20% of the 2014 domestic product launches it tracked were tooting their clean-label horns, versus 17% the year prior. And that curve kept moving upward and to the right in 2015. In fact, most industry watchers think it’s time we stop calling clean labeling a trend and start seeing it for what it is: reality. So with more clean sweeteners, texturizers, cultures and proteins coming online in 2015, it was another banner year for label-friendly ingredients.
Check out the full article here.
Call Darryl to help you understand what clean labeling means.
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