I regularly meet with individuals who have a great product idea. They have amazing drive, spectacular vision, a good biz plan, marketing strategy, name and sometimes even a “tag,” but frustrated because they don’t have the money to get it started beyond concept. Many concept’s are impressive and would probably do well in the marketplace, but lack of money, if allowed can be the water on the flame that can potentially stall or shelve a product. Don’t let that happen to you!
I have been heard saying “if you have the money, then you have a great idea.” I also have been heard preaching keep the idea alive, continue to improve it, share your idea with others, believe in it and it will happen – don’t give up. My point is I believe the idea deserves the same amount of time and consideration (if not more) to promote it, as there was in formulating it. The money will follow, but more importantly it will come at the right time and with the right people.
If your product concept is unique like “I can’t believe it’s vegan ice cream” or you have an amazing shop, unique in concept allowing you to express yourself introducing products the world needs, then push through with the plan and the process. Don’t let money be the reason to halt your idea and lower your drive. Create and promote your idea and don’t be dismayed when an investor does not embrace it as much as you do.
Every day the public is exposed to sub-par product, which amazingly finds it’s way on to retail shelf and why, because the manufacturer had the ability to put money in front of the product and “push” the brand. Good for them, impossible for most of us. The consumer misses out on a lot of wonderful products that don’t hit the market. And why? No cash.
That’s business, but just because it is, doesn’t mean you can’t start your idea. Remember, many well known products we buy and see in stores today had a very hard time earning notoriety and getting on the shelf. Ben & Jerry’s started in a gas station and had a very tough time expanding beyond Burlington. Stoneyfield was making yogurt on their farm in a bathtub (yuck) and took many years of struggle before they received funding. Snapple, promoted from the trunk of a car for a few years, because they were worlds away from any marketing or capital funding. All good ideas for their time, but no money. The difference between the ones we know and the ones we don’t: they stuck with it.
If you have a concept, but are light on cash – keep pushing forward. Don’t let the power of money supersede your vision. If it was easy everyone would be doing it.
Contact Darryl, he can help make your dream a reality.
- Ethics In Using Madagascar Vanilla - November 21, 2023
- Money To Start Your Business - July 9, 2023
- Top 25 Common Myths About Ice Cream Co-Pack Manufacturers - April 22, 2023