Being involved in ice cream manufacturing and now as a ice cream consultant, I like to pay attention to what major brand products are doing and came across an article in the New York Times written over a year ago. It’s about Bryers making a formula change to...
The makeup of ice cream is more than just flavor. Understanding the variables in butterfat, over all solids, flavor and over run can make the difference between a great product or one that is just average. The total solids in your product can affect how the...
The primary question I receive from individuals interested in private labeling a product starts like this: “I have invested a considerable amount of time and money into my project. How can I manufacture it and how do I get my “foot in the door” in retail...
Deciding on a product name can more involved than you might anticipate. Think of the name as your product’s “elevator speech.” It should be able to convey to a complete stranger what you are selling. When it comes to a consumable product, displayed on a shelf...
I regularly meet with individuals who have a great product idea. They have amazing drive, spectacular vision, a good biz plan, marketing strategy, name and sometimes even a “tag,” but frustrated because they don’t have the money to get it started...
