Deciding on a product name can more involved than you might anticipate. Think of the name as your product’s “elevator speech.” It should be able to convey to a complete stranger what you are selling. When it comes to a consumable product, displayed on a shelf...
I regularly meet with individuals who have a great product idea. They have amazing drive, spectacular vision, a good biz plan, marketing strategy, name and sometimes even a “tag,” but frustrated because they don’t have the money to get it started...
Bad technique makes bad ice cream. I came across this article while looking for a particular stabilizer and found it to be right on. Many times and particularly with natural products, I suggest using a stabilizer to improve the product and you’d think I mentioned...
Making ice cream for commercial sale is a slightly different procedure than making product at home for your friends. 1. Blend the Ice Cream Mixture The milk fat source, nonfat solids, stabilizers and emulsifiers are blended to ensure complete mixing of liquid and...
The Purpose of Pasteurization To increase dairy safety for the consumer by destroying disease causing microorganisms (pathogens) that may be present in milk or cream. To increase keeping the quality of dairy products by destroying spoilage microorganisms and enzymes...
Having a creative dairy or non-dairy product today requires more than just presentation, it requires “out of the box” thinking to invent a cutting edge flavor and to stretch the imagination in a standard product category. Although a beautifully displayed product can...
While scoping out the freezer section in the grocery store, you see doors and doors of ice cream, sorbets, Popsicles, frozen yogurt to name a few in an array of prices. On a bottom shelf you may see a big plastic 1-3 gallon tub of ice cream (or frozen dessert) for...
Are you thinking about opening a retail shop or manufacturing facility with the intent of offering ice cream, gelato, sorbet, sherbet, frozen yogurt, non-dairy product? Understanding your possible “out of pocket” expenses to start your business is...
In the U.S., people are spending more than ever in Gelato, Sorbet and Ice Cream and specifically in the stick and non-stick novelty category. Retail buyers are taking notice of the many All Natural product brands being introduced into the market. Besides All Natural...
There are a few videos gone viral on social media showing a Walmart Great Value ice cream sandwich not melting after a few hours in 80 degree temperature. Here is one of them. How can this happen when it is called ice cream which is a technically category set by the...
